"Joe has a wonderful knack of pulling people together, throwing them in a pot, stirring them up and fantastic things can come from it. I've had the privilege of meeting a lot of the people he's thrown in that pot, and I've had the privilege of doing wonderful things with those people. Some of them have become great friends as a result. I'd just like to salute Joe and say thanks very much."
- Richard Branson
This is not another book with more ideas. You don’t need more ideas. You want “Elegant Ideas”. One Elegant Idea is worth more than a thousand semi-good ideas.